Florian GIETL
Crafting Digital Platforms
product design | UX/UI design | service design
01 Portfolio
StreetStyle Skateboarding App
the multi-device lifestyle experience
UX & UI Design | Mobile, Watch & TV App Design
saving lives with computer vision
Business Design | Service Design | UX Design
humanity goes viral
UX Research | UX Strategy | Campaign Design
Viable
Feasible
Desirable
"I lead teams in designing user-focused solutions that align customer needs with business profitability and sustainability goals. By combining strategic research, creative problem-solving, and empathetic design, I empower teams to create impactful products through visual storytelling and scalable business frameworks."
02 KEY SKILLS
WHAT CAN I DO FOR YOU?
User Research
95%
Technology & Market Analysis
90%
Digital Design & Prototyping
75%
User Testing
85%
Dev Management
70%
Leadership
85%
Business Dev
85%
Some in business understand technology, but forget to ask their customers what they want. Some designers stop after the solution has been verified by the customer.
I am at home in both worlds. I can bridge the gap with a blueprint for implementation.
03 Experience
MY EDUCATION AND WORK EXPERIENCE
04/2021 - today
Spiio
IoT AgriTech, Aarhus, Denmark
Head of Product Success
We optimize water, pesticide use, and cut labor costs with data-driven solutions. I research customer needs, prioritize features, and support agile development through management, UX design, and product testing
04/2018 - 07/2019
Street Simplified
IoT Mobility, Los Angeles, USA
Product Designer & Business Developer
We were making intersections a safer place. I supported the tech-heavy founding team as a business consultant for strategy and operations,
before I was brought on board for the UX design and service design of a traffic safety platform for traffic engineers.
10/2017 - 03/2019
User Experience
Certification Program
University of California, Los Angeles (UCLA)
01/2018 - 07/2019
Smart Up
Freelance UX Design, Los Angeles, USA
We enhanced intersection safety by supporting the tech-focused founding team with strategy and operations. Later, I joined to lead UX and service design for a traffic safety platform aimed at traffic engineers.
Freelance Consultant & UX Strategist
03/2014 - 06/2017
REWAG AG
Energy & Mobility, Regensburg, Germany
We ran the city. I conceptualized, facilitated and monitored the company-wide change programs in the fields of strategic management, multi-project management, process management, and innovation management.
Corporate Developer & Strategist
09/2015 - 12/2015
Innovation Coaching
Certification Program
University of Applied Science, Regensburg
11/2012 - 02/2014
Chair of Innovation & Technology Mmt.
Science, Regensburg, Germany
We trained future entrepreneurs. I supported the research team to learn about the effect of new market disruptions and business model innovations on the company success. I also supported teaching of the classes Management & Entrepreneurship and International Management
Affiliate Researcher & Teaching Assistant
10/2009 - 03/2013
Master of Science
Business Administration
University of Regensburg
10/2006 - 09/2009
Bachelor of Science
Business Administration
University of Regensburg